Kim Kardashian Hollywood CSP case study

 Language

1) What is the objective when playing the Kim Kardashian: Hollywood game?

The aim of Kim Kardashian Hollywood is to work your way up the celebrity scale from Z list to A list.

2) What is an A-list celebrity? Why is it important in Kim Kardashian: Hollywood?

An A-list celebrity is the highest rank. This is important as it's ultimately the objective of the game to grow your fame to the best ability. 

3) How do you download the Kim Kardashian: Hollywood game?

You can download Kim K Hollywood on the app store or Google Play store as it's a mobile game.

4) What is the narrative or storyline of Kim Kardashian: Hollywood? Where is it set?

The narrative of the game is to interact with other characters and carry out missons/tasksin order to gain fame and make it to the A-list, set in the USA. 

5) What characters can you play as? What characters appear in the game?

You can choose your own avatar as either male or female and get to interact with Kim Kardashian herself in the game along with other characters. 

Audience

1) Who is the intended audience for the Kim Kardashian Hollywood game? Why do you think this?

The intended audience for Kim Kardashian Hollywood is probably young girls who aspire to be famous in the fashion industry as the game is predominately based on young female representatives.

2) What audience pleasures are provided by the game? Use Blumler & Katz's Uses and Gratifications theory.

Diversion- allows player to escape from real world and enter their 'dream' reality, also for entertainment purposes.

Personal Relationships- Players may have decided to play game cause of Kim K being their idol therefore game allows them to feel more close to Kim as in the game Kim calls the player 'bestie'.

3) Why is the game so addictive for audiences?

This game is so addictive for audiences as there are many different missions to complete in order to reach fame, as well as gives the player a sense of identity which creates some sort of ambition to be like their character. The game is also easily accessible. 

4) Why does James Liu think Kim Kardashian: Hollywood is so successful?

Kim's star power creates a huge impact on her game, because of her large,supporting fandom and fame, her fans feel obliged to follow every aspect of her brand therefore bring a large amount of attention towards her game.

5) What does James Liu suggest is the reason players keep coming back to the game?

The aesthetics of the game partnered with the realistic mechanic provide the player with game satisfaction.

Representations

1) What representations of women can be found in Kim Kardashian: Hollywood?

In Kim Kardashian: Hollywood women are represented in a controversial way as it interprets that women are only interested in appearance, modelling and dating as a way to be successful. 

2) What representations of race, ethnicity or sexuality can be found in the game?

The game offers a diverse range of characters in race and ethnicity as well as allowing your character to date any gender of your choice (lgbtq) 

3) How does the game both reinforce and subvert stereotypes in the media?

The game reinforces the stereotype that all women are casual gamers and only play on mobile devices, the game also reinforces the fact that all women are interested in fashion,modelling, dating. However, the game subverts the stereotype that men can't play these fashion games that are dominated by females as you are allowed to pick your gender in the pick which shows it's more diverse. 

4) What does the game suggest regarding modern perceptions of celebrity and how to get famous?

Regarding modern perceptions of celebrity is represented as something to aspire to even without an obvious talent or ability. 

5) How might someone criticise the representation of celebrity in Kim Kardashian: Hollywood?

Someone may criticise the representation of celebrity in Kim Kardashian as the game is stating that being a celebrity is easy and possible to become one without talent or ability and it only represents female celebrities as their only way of reaching fame is to focus on their appearance and clothing. 

Industries

1) How much does Kim Kardashian: Hollywood cost?

Kim Kardashian is a free to download mobile game.

2) How does the game make money?

The game makes money through ads and in-app purchases. 

3) What subscriptions are available to Kim Kardashian: Hollywood?

There are 3 subscriptions available for Kim Kardashian. (Bronze, Silver, Gold) 

4) How was Kim Kardashian: Hollywood marketed and promoted?

The game was promoted through Kim Kardashian herself using star power and brand identity thanks to her fandom. 

5) How does Kim Kardashian: Hollywood use media convergence to cross-promote the game and the Kardashian brand?

KKH uses media convergence to introduce anyone to the Kardiashian's if they don't already know who they are. The game also introduces the player to Kim's brand e.g her clothes,make-up which allows the player to invest and buy her products in the real world.