1) What year was the advert produced? The advert was produced in 1955. 2) How were women represented in most adverts in the 1950s? In the 1950s, women in adverts were represented as housewives to do all the maternal jobs, maids, subservient to men and sexualised. 3) How does the heading message ('OMO makes whites bright') and typography promote the product? The heading message 'OMO makes whites bright' tries to convince the audience that this product actually works and encourages people to buy this product. The typography may show that this product is more for the working/ middle class as the typography is sans- serif therefore is more modern than the traditional serif writing used for upper class products. 4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society? The women in the advert is wearing 1950s clothing which is vintage, the women is also very heavily made-up which ca