Tatler CSP case study
1) Look at the Tatler Media Pack . Go to page 2 : how does the editor introduce the magazine? The editor presents Tatler as a sensationally accurate rifle shot to the wealthy people and that their readers love to shop for expensive clothing. 2) Now go to page 4 of the Media Pack. Focus on the print magazine ( NOT tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader? These demographic details suggest that the average Tatler reader: Average age: 41, 73% female, ABCI: 83%, Average HHI: £261,672, London/SE: 70% 3) Look at page 6 . What do Tatler readers think about fashion? How much do they spend? Tatler readers think that if you want to be classified as "posh" you should own a lot of designer clothes, shoes and accessories as most of the Tatler readers do. Tatler readers also say th