julia media

1) Advertising and Marketing: Key conventions  2) Gender stereotypes in advertising  3) Advertising case study 1: OMO print advert 4) Advertising case study 2: Represent NHS Blood Campaign  5) Advertising case study 3: Audrey Hepburn Galaxy advert

  1) Why is the advert set in the 1950s? What audience pleasure does this provide?   The advert is set in the 1950s to show the time Audrey Hepburn starred in the film " Roman Holiday" and to bring the audience nostalgia/ sentimental connection to the past. 2) Which of Propp's character types are represented in the advert? (Note: just choose two or three character types that are definitely used in the advert - it does not use them all).  -Hero/protagonist  -Donor -Helper  -Villain -Heroine  3) How does the advert's narrative (story) follow Todorov's theory of equilibrium? The advert's narrative story follows Todorov's theory because it follows the three part structure with a sense of normality (Equilibrium), then a problem/conflict happens (Disequilibrium) and it ends with a resolution/ happily ever after (New Equilibrium)  4) Who is Audrey Hepburn? Audrey Hepburn was a Hollywood star, model and fashion mogul in the 1950s and 1960s. 5) Why did Galaxy selec

  1) Find  three  adverts featuring women that are from the 1950s or 1960s.  Save the images to your Media folder as jpegs and then import them into your blog post.  2) Find  three  adverts featuring women that are from post-2000.  Save the images to your Media folder as jpegs and then import them into your blog post. 3) What stereotypes of women can you find in the 1950s and 1960s adverts? Give specific examples.    In the 1950s and 1960s adverts women were presented as housewives and possessionsto men. Women were presented as if the only thing they have to do is cook, clean and be subservient to their counterparts.  4) What stereotypes of women can you find in the post-2000s adverts? Give specific examples. In the post-2000s adverts women are more sexually stereotyped and more empowered and seen as independent instead of being seen as subservient to men.  5) How do your findings suggest representations of gender have changed over the last 60 years?  The representations of gender have

  1) What does BAME stand for? BAME stands for Black, Asian and minority ethnic.   2) Why is there a need for blood in the BAME community?  There is a need for blood in the BAME community as only 3% of the BAME community donate blood.  3) What does this advert want people to do once they've seen it (the 'call to action')? This advert wants people to sign up to become blood donors and donate their blood to people who need it after they've seen it.  4) Why is the advert called 'Represent'? This advert is called represent as it wants people to step up and represent other people to help people who need the blood.   5) Why have the producers chosen famous BAME celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and why they are famous - make sure you   write their names and spell them accurately . The producers have chosen famous BAME celebrities in this advert to encourage the BAME community to help donate blood