Audrey Hepburn Galaxy Advert: CSP

 1) Why is the advert set in the 1950s? What audience pleasure does this provide? 

The advert is set in the 1950s to show the time Audrey Hepburn starred in the film " Roman Holiday" and to bring the audience nostalgia/ sentimental connection to the past.

2) Which of Propp's character types are represented in the advert? (Note: just choose two or three character types that are definitely used in the advert - it does not use them all). 

-Hero/protagonist 

-Donor

-Helper 

-Villain

-Heroine 

3) How does the advert's narrative (story) follow Todorov's theory of equilibrium?

The advert's narrative story follows Todorov's theory because it follows the three part structure with a sense of normality (Equilibrium), then a problem/conflict happens (Disequilibrium) and it ends with a resolution/ happily ever after (New Equilibrium) 

4) Who is Audrey Hepburn?

Audrey Hepburn was a Hollywood star, model and fashion mogul in the 1950s and 1960s.

5) Why did Galaxy select Audrey Hepburn for this advert? 

Galaxy selected Audrey Hepburn for this advert because she represents heritage, classiness and elegance which fit the message Galaxy were trying to present with their chocolate. 

6) What is intertextuality?

Intertextuality is when one media text references another media text. 

7) What Audrey Hepburn film is suggested in this advert and how is this effect created (e.g. mise-en-scene - CLAMPS: costume, lighting, actors, make-up, props, setting)?

The Audrey Hepburn film suggested was "Roman Holiday." We know this by the scene set in Almafi Village in Northern Italy. The costume and makeup is also similar to how it was presented in the 50s and 60s. The role of the chauffeur that looks like Gregory Peck who starred with Audrey in "Roman Holiday." 

8) What are the connotations of Audrey Hepburn and celebrity in this advert? 

The connotations of Audrey Hepburn in this advert are class, elegance and grace. The connotations of celebrity in this advert is fame, well-known and notable.

9) What representations of gender can you find in this advert?

The representation of gender in this advert is presented as feminine, flirtatious and elegance. The male representation of gender is seen as heroic,confident, strong and protective. 

10) Are stereotypes reinforced or subverted in the Galaxy advert? Give examples.

The stereotypes are reinforced in this advert as Audrey Hepburn is presented as a rich, powerful icon who is loved by everyone and the picturesque but still busy scene in Northern Italy.






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