Newspapers: Daily Mirror- Representation & Industry

 Representation

1) What political party does the Daily Mirror support?

The Daily Mirror supports the Labour Party.

 2) How does the Daily Mirror usually represent rich and powerful people?

 The Daily Mirror acts as a voice for normal people and will go against the rich and powerful (like Conservative politicians)

3) How are celebrities usually presented in tabloid newspapers like the Daily Mirror? Look at the 'New Bond stars are revealed' story on the front page of the Daily Mirror.

Celebrities are usually presented in a postitive light and glamorized as the DM features soft news involving celebrities, gossip, their lifestyle which plays a key part in their representation of certain celebrities as if a celebrities lifestyle isn't 'appealing enough' towards the TA then readers may lose interest. 

4) How are the royal family presented in the double-page spread 'Kate told Harry to make peace... then they all met up for tea'? 

The royal family is presented as any other 'normal' family as they have had an argument which needs solving. An element of gossip is introduced to build tension and reinforces the gossip element of a tabloid newspaper. They also are presented as following british stereotypical customs as they 'all met up for tea'. 

5) Why do you think the Daily Mirror represents the royal family as a 'normal' family? Why might this appeal to Daily Mirror readers?

The Daily Mirror represents the royal family as a 'normal family' so that it is relatable for the British working class audience who may also have these little arguments in their families. 

Industries

1) What company owns the Daily Mirror?

The Daily Mirror is owned by Reach, which used to be called Trinity Mirror.

2) What is the Daily Mirror's circulation in 2021? How many papers did the Daily Mirror used to sell back in the 1990s?

The Daily Mirror's circulation has fallen drastically over the years from over 3 million a day in 1990 down to around 350,000 a day in 2021. Recent falls have been due to the rise of New Digital Media and the popularity of it among young people. 

3) Why has the newspaper industry struggled in the last 20 years?

The rise of New Digital Media has been an immense reason why they have struggled as reading the newspaper online is less time consuming, more convenient, easily accessible and usually free. 

4) How has the Daily Mirror reacted to the decline in print sales and the growth of the internet?

The Daily Mirror has created their own website mirror.co.uk and social media content such as the Daily Mirror twitter feed. Which is all free (links to TA) They have also created a social media strategy in collaboration with the digital team to drive growth of their Twitter and Facebook profiles. As well as create news based content that updates regularly, is shared on social media channels, includes a range of video content and encourages audience involvement. 

5) List five of Galtung & Ruge's News Values and explain how they link to the stories in our CSP edition of the Daily Mirror

  • Immediacy: has it happened recently?
  • Familiarity: is it culturally close to us in Britain?
  • Amplitude: is it a big event or one which involves large numbers of people?
  • Frequency: does the event happen fairly regularly?
  • Unambiguity: is it clear and definite?                                                                                                                                                                                                                                     

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